Everyone is “going green” these days, but most of us aren’t sure how to make the decision a real part of everyday life. That’s where Green Girl Guide™ comes in. The brainchild of publicist and former journalist Rachel Lincoln Sarnoff, publicist and web content producer Mia Wasilevich and graphic designer and web developer Courtney Owens Zielinski, the Green Girls scour the globe for the hottest environmentally and/or socially conscious people, places and things in Beauty, Fashion and Lifestyle and call them out on GreenGirlGuide.com.
We’ll let you know how easy and chic it is to “think green” by providing information on the little and big things you can do to not only feel better and look beautiful, but also to make our lives and world more beautiful, too, one fabulous step at a time.
Green Girl Guide™ showcases companies that regularly make conscious choices in a realistic way. Just as we can’t eat organic all the time and love mineral makeup but won’t part with our waterproof (and probably mildly toxic) mascara, the Green Girls are about calling out companies that make socially and environmentally conscious choices and share the belief that small, individual actions can add up to big change.
Green Girl Guide™ emerged from a shared sense of frustration about the lack of good information on socially and environmentally conscious companies that make the products we love. And, like many other women, we often felt we weren’t doing enough, which led to guilt and then apathy about making a difference. That’s why we started Green Girl Guide™. We believe being “green” and fabulous shouldn’t be a hassle, but part of a lifestyle, and that you can be good to the earth while still getting your fashion and beauty fix.
At Green Girl Guide™, we not only talk the talk, we walk the walk. We buy organic whenever possible, use environmentally friendly products as much as we can, and recycle religiously. In fact, even this website is recycled from a previous project, and hosted by an environmentally responsible company that offsets by funding renewable wind energy.
Mia Wasilevich writes the blog content, interviews guest experts and handles viral marketing. An L.A. local, Mia is a publicist, writer and all around green gal about town.
Courtney Owens Zielinski designs all visual aspects of Green Girl Guide, including the website; she is also the GreenGirlGuide.com webmaster. A graphic and web designer and mother of one very eco-friendly baby girl, Courtney lives in Chicago.
Rachel Lincoln Sarnoff writes the Fashion, Beauty and Lifestyle content; she also produces and appears in the vidcasts. A mother of three who also works as a publicity and marketing consultant, Rachel reduces, reuses and recycles in Los Angeles.
